The station began operations on November 11, 1946. As WMRP-AM (Methodist Radio Parish) in the 1960s, it served as a broadcast ministry of the United Methodist Church, featuring MOR music. The conservative owners of WMRP-AM and WMRP-FM 105.5 refused to allow any cigarette or alcohol advertising on the stations.
The United Methodist Church withdrew support for WMRP-AM/FM in 1971, and the stations were purchased that year by John W. Nogaj, who converted 105.5 to Top 40 and later album rock as WWCK (the calls being a tribute to CKLW in Windsor, Ontario) and installed a country music format on AM 1570 with the new calls WCZN ("Your Country Cousin"). The station featured Gary Ballard in mornings. Arnie Anderson (Rick Gilbert) in afternoons and even Super Talk 1570 Talk Host John Roman as Johnny Jones. All air names were given to the announcers by Gary Ballard who was also the Program Director at the time.
The country format was replaced by oldies as "Solid Gold 16" in 1974 and the announcers names change to thier own choosing.
In 1975, following the sale of WWCK and WCZN to Reams Broadcasting and managed by Flint radio Icon Peter C. Cavanaugh. WWCK-FM went full-time album rock, and WCZN picked up the Top 40 format. This was followed by religious programming as WLQB (1976), a female-oriented talk/adult contemporary format as WWMN (1981), and beautiful music/easy listening as WGMZ.
In 1986, AM 1570 became WWCK-AM and began to simulcast WWCK-FM (which switched from album rock to CHR on January 1, 1989 following the sale of the stations from Reams Broadcasting to Majac of Michigan). Originally a daytime-only station on a Mexican clear channel, a treaty signed between the American and Mexican goverments allowed the station to broadcast full time at reduced power at night in 1986.
Cumulus Media took control of WWCK-AM/FM in March 2000, and a year later, WWCK-AM dropped its simulcast of the FM station in favor of Black Gospel music via ABC Radio's "Rejoice - Musical Soul Food" network.
The current Talk format was adopted on March 1, 2004, allowing Flint to once again have a News/Talk station of its own following.
The station now boasts a great lineup of local and national talent including Flint's most trusted newsman Les Root, The Morning Show with Lou Lobsinger & producer Rusty Thomas, Glenn Beck, Rush Limbaugh, Phil Valentine, Kim Komando, Michael Savage and George Noory.
Super Talk 1570 is Flint's home for Michigan State Football and Basketball with play by play announcer George Blaha.
